Phil Oye

An interview with Jonathan Ive, head of industrial design for Apple, on the design of the new PowerMac G5. The new design has many people comparing it to a cheese grater. I’m not sure they’re wrong, but I’m confident that we will come to love this design.

The design reminds me of when each new BMW 3 series comes out. I always love the current design, but when the new model comes out, I wonder what they were thinking? Why did they ruin such a beautiful design? But yet, I always end up loving the new model. And then the cycle repeats. Design should do this. It should anticipate and move the current design aesthetic forward. Mad props to Jonathan Ive and Apple.