Phil Oye

One of the only interesting parts of the Baseball All-Star game was seeing the Apple commercials. Well, sort of. I saw the G5 commercial and what I thought was an iPod commercial, except it was actually for VW. Buy a Beetle and you get a free iPod.

I always thought that VW and Apple had very similar brands. They obviously have a large overlap in demographic, but more importantly they both have a strong focus on design. Its almost as if they were the same company, if Apple made a car or VW made a computer… But it is probably the advertising that really does it—lots of whitespace.